In this blog post, we’ll highlight three Omaha businesses with strong brand identities and explore the most important factors that go into creating an effective brand.

What story does your brand tell and who is the hero? I’ll give you a hint: you are not the hero, your customer is.

On this week’s episode of Growing a Fruitful Brand, Raj and Ben discuss how delivering more value and making sure your business is built to grow are fundamental to growing a fruitful brand.

In episode 1 of the “Growing a Fruitful Brand” podcast, Raj and Ben break down what makes up a brand’s identity and how these elements work together to do good and add value for your customers, your employees, and yourself.