Derek Imai is the founder of Parliament Consulting and a longtime friend of both Raj and I. He specializes in leading owners and entrepreneurs from feeling overwhelmed to flourishing—and we have both benefitted from his wisdom.

In this episode Ben Lueders and Raj Lulla unpack what the heck has been going on at Southwest Airlines– and what we can all learn from their potential brand FAIL. 🛬

Is the age of branding over? Have online reviews replaced traditional advertising? Should all your marketing energy and capital be reinvested into product quality and supply chain?

What is it like to work with a book designer for your first book’s cover? In the latest episode of Growing a Fruitful Brand, designer Ben Lueders interviews Lauren Cibene, author of the upcoming memoir, Tiger in a Lifeboat.

Fruitful founder and designer Ben Lueders just wrote a book with the help of his creative kids! Escape from Terikiak is the first book in a new children’s adventure series, and geared toward kids ages 8-13.

When your job is to be creative all the time, surrounding yourself with inspiring creative tools becomes a big priority.

It’s been a minute since the last Growing a Fruitful Brand podcast, but don’t worry – Fruitful is still staying busy! In this episode, Raj and Ben tell all about what they’ve been up to…

Dr. J.J. Peterson and Donald Miller of StoryBrand recommend Fruitful Design & Strategy.

Raj interviews Darren Horwitz, founder of TenTen Group, about how major companies like American Airlines implement their brands into the smallest details such as cocktail napkins and PowerPoint decks.

Why does it seem so hard to build a social media following for my business? And why do I feel like I need one so much?

In this episode, Raj and Ben explore why the harmony of beautiful elements is so appealing to humans, and how investing in good design can enhance the value and reputation of your brand.

Who brands the brand strategist?

Tune in to hear Ben and Raj tell the story of creating Raj’s new personal branding, and the branding for his publishing imprint, Lulla Publishing! Turns out that making a brand for a branding expert is quite the task.

Raj has some big news: he’s written a book! But it’s not a business book, it's a novel called The Caring House.

Business owners often have to make difficult decisions for the health of their business. Raj and Ben share the inside-scoop behind their recent pivot – and where Fruitful is going in the future.

2024 is here!🪩 And so is the first episode of Growing a Fruitful Brand in the new year!

Starting in 2024, we are pivoting away from trying to balance multiple branding and website projects at a time, and are going to focus on one branding/website project at a time. Every branding project will now start with an immersive two-days of in-person strategy and design with Fruitful principals Raj and Ben, followed by 28 days of exclusive, focused energy and attention.

As a young designer, Drew Davies was inspired to solve all of the nation's problems through the power of design. Drew knew that better designed ballots could solve this super important issue for the free world, so he tried to get involved.

This week on the podcast, Ben is joined by Focus Lab CEO, Bill Kenney to talk all things branding and about his Amazon bestseller: “Conquer Your Rebrand: Build a B2B Brand That Customers Love and Competitors Envy.”

This week on the podcast, Ben is joined by Lens Distortions’ Craig Nashleanas to dig into how creatives are doing meaningful work in an increasingly digitized and automated world.

In our latest podcast episode, we had the pleasure of hosting Phil Smith, the CEO of Go Time, a company that's revolutionizing the world of design. Go Time has discovered a way to achieve two things that were once considered mutually exclusive: exceptional design and speed.