The Fruitful Blog
What the heck have Raj & Ben been up to this year?
It’s been a minute since the last Growing a Fruitful Brand podcast, but don’t worry – Fruitful is still staying busy! In this episode, Raj and Ben tell all about what they’ve been up to…
A special message from Dr. J.J. Peterson & Donald Miller of StoryBrand about Fruitful Design & Strategy
Dr. J.J. Peterson and Donald Miller of StoryBrand recommend Fruitful Design & Strategy.
Branding is in the details with Darren Horwitz of TenTen Group
Raj interviews Darren Horwitz, founder of TenTen Group, about how major companies like American Airlines implement their brands into the smallest details such as cocktail napkins and PowerPoint decks.
Could this really be the death of the follower?
Why does it seem so hard to build a social media following for my business? And why do I feel like I need one so much?
Is good design worth the money?
In this episode, Raj and Ben explore why the harmony of beautiful elements is so appealing to humans, and how investing in good design can enhance the value and reputation of your brand.
Who Brands the Brand Strategist?
Who brands the brand strategist?
Tune in to hear Ben and Raj tell the story of creating Raj’s new personal branding, and the branding for his publishing imprint, Lulla Publishing! Turns out that making a brand for a branding expert is quite the task.
How (and why) Raj Wrote a Book.
Raj has some big news: he’s written a book! But it’s not a business book, it's a novel called The Caring House.
What’s going on with Fruitful?
Business owners often have to make difficult decisions for the health of their business. Raj and Ben share the inside-scoop behind their recent pivot – and where Fruitful is going in the future.
2024 Predictions! 🔮
2024 is here!🪩 And so is the first episode of Growing a Fruitful Brand in the new year!
Introducing the 30 Day Brand Sprint. 🏃
Starting in 2024, we are pivoting away from trying to balance multiple branding and website projects at a time, and are going to focus on one branding/website project at a time. Every branding project will now start with an immersive two-days of in-person strategy and design with Fruitful principals Raj and Ben, followed by 28 days of exclusive, focused energy and attention.
Redesigning U.S. Elections
As a young designer, Drew Davies was inspired to solve all of the nation's problems through the power of design. Drew knew that better designed ballots could solve this super important issue for the free world, so he tried to get involved.
How to Conquer Your Rebrand
This week on the podcast, Ben is joined by Focus Lab CEO, Bill Kenney to talk all things branding and about his Amazon bestseller: “Conquer Your Rebrand: Build a B2B Brand That Customers Love and Competitors Envy.”
Technology Deep Takes with Craig Nashleanas
This week on the podcast, Ben is joined by Lens Distortions’ Craig Nashleanas to dig into how creatives are doing meaningful work in an increasingly digitized and automated world.
Speed: The Forgotten Element of Good Design
In our latest podcast episode, we had the pleasure of hosting Phil Smith, the CEO of Go Time, a company that's revolutionizing the world of design. Go Time has discovered a way to achieve two things that were once considered mutually exclusive: exceptional design and speed.
Growing a Fruitful Brand Q&A: Ben & Raj Answer Your Questions
This week on Growing a Fruitful Brand, branding experts Raj and Ben are answering your questions in part one of a multi-part episode! In the episode, Raj and Ben dig into why experimentation is crucial when finding your core product offering and how to find (or create) time to keep growing, professionally without sacrificing your personal time.
How To Be A Crappy Leader
This week on Growing a Fruitful Brand we are talking with Jake Brown, author of Leadersh*t: Tales & Tools to Survive a Bad Boss and Have Fun at Work. In the episode, Ben and Jake dig into the bad bosses who inspired the book and how employees find ways to cope with toxic work environments and create joy in their workday.
Why Client Gifting is Important
If you haven’t started thinking about client gifting for the holidays, consider this your reminder.
On this week’s episode of the podcast and as we are finalizing the details ourselves, Raj and Ben are talking all things client gifting.
Branding in a Day with Mend Counseling
We conducted an experiment: could we do all the work behind a rebrand in one shot?
What is StoryBrand? And Why You Should Hire a StoryBrand Certified Agency
This guide will give insight into the marketing framework to create impactful messaging that calls your audience to action and drives business growth.
How To Productize Your Passion
On this week’s episode of the podcast, we sat down with long-time friend and creative collaborator, Jonathan Kayser of Lens Distortions to talk about the remarkable journey from passion to profit and the niche Kaiser found within the film and photography industry.
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