This week on Growing a Fruitful Brand, branding experts Raj and Ben are answering your questions in part one of a multi-part episode! In the episode, Raj and Ben dig into why experimentation is crucial when finding your core product offering and how to find (or create) time to keep growing, professionally without sacrificing your personal time.

This week on Growing a Fruitful Brand we are talking with Jake Brown, author of Leadersh*t: Tales & Tools to Survive a Bad Boss and Have Fun at Work. In the episode, Ben and Jake dig into the bad bosses who inspired the book and how employees find ways to cope with toxic work environments and create joy in their workday.

If you haven’t started thinking about client gifting for the holidays, consider this your reminder.

On this week’s episode of the podcast and as we are finalizing the details ourselves, Raj and Ben are talking all things client gifting.

We conducted an experiment: could we do all the work behind a rebrand in one shot?

This guide will give insight into the marketing framework to create impactful messaging that calls your audience to action and drives business growth.

On this week’s episode of the podcast, we sat down with long-time friend and creative collaborator, Jonathan Kayser of Lens Distortions to talk about the remarkable journey from passion to profit and the niche Kaiser found within the film and photography industry.

What’s in a name?

It turns out, there is more to a name than Juliet thought.
A bad name can ruin a good brand.

How do you address a major need without insulting the profession it’s associated with?

In fact, how do you elevate the profession to attract the next generation of great leaders AND get support without making them feel like a charity case?

This week on GaFB, Alpaca Packs founder, Karen Borchert joins Ben in the studio to talk about how the brand is doing just that: making it easy to support educators while attracting, engaging, and retaining more great educators.

Growing a Fruitful Brand is back for season 2 and brand nerds, Raj Lulla and Ben Lueders are digging into what makes a brand good.

The recent blunder with the social media platform formerly known as Twitter, could result in a loss of over $44 Billion dollars in estimated brand value.

How could something like changing a name, be such a huge deal?

It’s hard to believe it’s been a full year since we introduced Growing a Fruitful Brand to the world! 40 episodes later, we’ve really enjoyed sharing our insights on how to create and grow a brand that makes the world a better place for you, your customers and your employees.

If there is one thing you can do now to un-pitch your sales pitch, it’s to ask more questions. Be relentlessly curious about your client, their problem, and their goals so you can diagnose the problem before you prescribe the solution.

What if you could win more sales without the boilerplate sales presentation? In this week's episode, Ben is joined by Brian Sooy, a Cleveland-based StoryBrand Guide. Join us for part 1 of a 2-part series where we delve into Blair Enns' Win Without Pitching Manifesto.

We sat down with Dave Kerber, founder of Cloud Copilot to chat about it on the Growing a Fruitful Brand podcast. Cloud Copilot is a fast and effective solution for businesses who run AWS (Amazon Web Services) infrastructure for their business needs.

StoryBrand Guide and Chief Strategist, Raj Lulla; and Fruitful Founder, and Principle Designer, Ben Lueders were joined by StoryBrand expert, Dr. J.J. Peterson for a special live podcast recording. In the episode, Dr. J.J. Peterson gives his insight into what the next 10 years of marketing will look like in a world of AI and automation.

Shonna Dorsey is an Omaha native working to grow tech jobs in Nebraska along with other big Omaha names, like Jeff Slobotski, who are moving the needle on Nebraska’s tech scene. Dorsey has leveraged her personal brand of being a connector (and lover of karaoke) to develop her professional brand and career in tech.

In case you missed it, Apple held its annual World Wide Developers Conference (WWDC) keynote on Monday. It’s no secret that we are big fans (nerds) of Apple products here in the world of graphic design.

There is a debate going on that you may not even be aware of: Squarespace or Wordpress?

As a design and branding agency that works with small businesses and nonprofits, we recommend Squarespace to 90% of our clients.

Here’s why we prefer Squarespace for small businesses.

This month, Google hosted its annual Google I/O conference in Mountain View California. The major theme of the conference: Google’s “bold and responsible” approach to Artificial Intelligence, especially in the workplace. Google’s I/O update was full of announcements that will affect your business.

Don’t worry, we did the work for you and came up with our top 3 list of what to pay attention to for your business.

This year, Fruitful is celebrating 10 years of creating and launching dreams, ideas, and brands. From Ben’s basement to the hallowed halls of the former headquarters of Omaha’s Flywheel... In this week’s episode of GaFB, Ben Lueders is unpacking some of the lessons he learned during his journey growing Fruitful Design & Strategy.

Have you ever thought about how the design choices you make for your business’ physical space affect your business? Or how it affects your employees; their mood, productivity and overall satisfaction with work? From how your employees feel in their work space, to the impression your clients get when they use your restroom, design matters and design tells a story.