In today's digital age, having an ADA-compliant website is more important than ever before. The Americans with Disabilities Act (ADA) was enacted in 1990 to ensure that individuals with disabilities have equal access to all areas of public life, including the Internet. Failure to comply with ADA regulations can result in costly fines and legal action, but there are many other reasons to make your website accessible to all users.

In his business accelerator programs for entrepreneurs, Dan Cumberland, founder of The Meaning Movement, poses a question to business leaders: “What do you have the greatest control over - the past, the present, or the future?”.

Access Period, a nonprofit organization based in Omaha, was founded with the goal of normalizing the conversation around period poverty. This issue, which affects one in four people who menstruate, is often overlooked and ignored despite its impact on education, career, and overall wellbeing.

As a business, it can be tempting to say “yes” to everything and try to appeal to a broad audience. You may not even realize you’re doing it.

However, doing so can lead to confusion among your audience and a lack of clarity about what exactly you offer. At Fruitful, we learned this lesson the hard way.

As Q1 of the year comes to a close, it's a good time to check in on your marketing efforts. Are you taking steps to get personal and genuinely connect with your audience? Are you having conversations and meeting face-to-face? Or are you relying solely on automated emails and impersonal strategies?

Change is the only constant in business. In this episode, Kate Johnson unpacks the implications of external change, and internal change, and how our expectations and preconceived opinions dictate how we respond to and lead through change.

Tim Schurrer’s name is associated with success. With a resume that boasts recognizable brand names like Apple Inc. and TOMS, it’s hard to imagine Schurrer defining success any other way.

Not all companies grow with the intention of selling, for Dan Thrasher, the goal is to use the purpose and values the business was founded on by his parents, to create steady, evergreen growth.

Do you know who your core customer is? The first step in building a recession proof business is knowing who your core customer is, what they want, and what problems they face.

Search Engine Optimization, or SEO, is a big topic in digital marketing. SEO refers to the way your website content is optimized to appear in search engine results pages (SERPs) through organic search traffic, unlike paid traffic like Google Ads, where you pay for the results you want to see.

When is the use of Artificial Intelligence, good? Raj and Ben dive into the world of AI applications to explore the ethical and privacy concerns around AI and if it can replace creative careers, like graphic design.

How Autumn Pruitt is taking on Big Coffee, one cup at a time. When you think of a good coffee experience; from a barista who truly cares about the craft, you probably have your favorite local coffee shop in mind. Something different about the atmosphere, the foamed milk, and the richness of specialty coffee makes you want to slow down and enjoy the moment.

We gathered our top 10 StoryBranded websites for an inside look at how a StoryBrand Certified agency uses a BrandScript to create a compelling message and website to suit different business needs.

Like many small businesses, building something new takes vision, passion and often a strong desire to not work for someone else.

When Rick Knudsen and Dusty Davidson met in 2012, growing a successful business to the size Flywheel attained let alone selling that business weren’t their goals.

You’ve probably heard us talk about filling your funnel and filling your sales pipeline but for most mission driven leaders, selling, well… it sucks! No one likes that feeling of getting greased up and slithering into someones inbox to talk about how great their product is.

The Enneagram isn’t another leadership style assessment that gives vague insight into how you perform on a team. The Enneagram gets to the core of what motivates people, their fears, what causes anxiety and how people function their best within an organization.

Whether you’re recruiting for employment needs or trying to sell a product, the conversation looks the same: you’re trying to convince someone to do something.

Give your marketing a personal touch this year by making it meaningful to your audience.

On our final show of the year, Raj and Ben are feeling festive! They'll be diving into the iconic symbols that represent this time of celebration.

Check out Episode 11 of Growing a Fruitful Brand and listen in about how Raj and Ben made a better customer experience by marrying good design and strategy.