The Fruitful Process
Phase 1:
Discover
Planning is, perhaps, the most crucial step in the Fruitful process. Truly knowing the needs and expectations of our clients before a project begins will always help ensure success in our work.
When you reach out to Fruitful, one of our helpful project managers will immediately connect with you to see how we can best work together. Budgets, timelines, and compatibility will all be considered as we get to know one another.
Once a plan of work has been established and an estimate approved – a detailed project plan will be created in collaboration with your team. Throughout the course of our relationship we will send weekly updates and conduct one-on-one meetings with your team until the project is successfully completed.
As a licensed StoryBrand Agency, Fruitful uses the patented SB-7 Framework to learn the most essential elements of what makes your business tick, and how to better engage your audience, to yield a more fruitful result.
Phase 2:
Build
Fruitful is a team of builders – industry experts in the field of both design and strategy. Our multidisciplinary team works in collaboration with each other to accomplish each project objective articulated in the initial Discover phase. We don’t rest until you are 100% satisfied.
Depending on the project, this phase can look very different for different clients. Sometimes this is applying StoryBrand strategy to a website design. Sometimes this is renaming and branding an existing company. Sometimes this is pivoting a company’s messaging to achieve better results. Often - it’s all of the above.
No matter the project, our team works hard to build something that is both beautifully designed and strategically executed.
Phase 3:
Launch
An often overlooked step in many design projects is the crucial launch phase. Many clients are simply looking for a cool logo, a new name, an app design, an updated website – but they often neglect how they are going to introduce those crucial design pieces to the world.
Fruitful takes a strategic approach to launching brands, by developing a detailed launch plan from the very beginning of the project. Everyone’s metrics are different, but we always want to know what true success looks like for your project.
After a successful launch, Fruitful will often stay connected to our clients, monitoring and tweaking designs, strategically, on an ongoing basis. We do this through search engine and conversion rate optimization – as well as marketing and design assistance.