Southwest Airlines: Is this the end?✈️
When we first heard about the big changes coming to Southwest Airlines, we thought we knew what was going on.
It seemed like yet another case of activist investment gone wrong. However, after digging a bit deeper – we discovered that there was a lot more under the surface.
In the latest episode of Growing a Fruitful Brand, we dig into what’s really going on at Southwest and what we can learn from their failures.
In this episode we cover:
What was so great about Southwest in the first place? ✈️
What's changing at Southwest (and why)? 🧳
How might Southwest’s changes affect their brand longterm? 🤔
What can your brand learn from Southwest's failure? 📈
We also reference:
Luka Dončić 🏀
Stuart Little 🐭
AirBnb Cleaning Fees 🧹
What Starbucks and Southwest have in common ☕️
Let us know what you think of the episode! Is there something we missed? We’d love to hear from you!