In this episode Ben Lueders and Raj Lulla unpack what the heck has been going on at Southwest Airlines– and what we can all learn from their potential brand FAIL. 🛬

Is the age of branding over? Have online reviews replaced traditional advertising? Should all your marketing energy and capital be reinvested into product quality and supply chain?

What is it like to work with a book designer for your first book’s cover? In the latest episode of Growing a Fruitful Brand, designer Ben Lueders interviews Lauren Cibene, author of the upcoming memoir, Tiger in a Lifeboat.

Fruitful founder and designer Ben Lueders just wrote a book with the help of his creative kids! Escape from Terikiak is the first book in a new children’s adventure series, and geared toward kids ages 8-13.

When your job is to be creative all the time, surrounding yourself with inspiring creative tools becomes a big priority.

It’s been a minute since the last Growing a Fruitful Brand podcast, but don’t worry – Fruitful is still staying busy! In this episode, Raj and Ben tell all about what they’ve been up to…

Dr. J.J. Peterson and Donald Miller of StoryBrand recommend Fruitful Design & Strategy.

Raj interviews Darren Horwitz, founder of TenTen Group, about how major companies like American Airlines implement their brands into the smallest details such as cocktail napkins and PowerPoint decks.

Why does it seem so hard to build a social media following for my business? And why do I feel like I need one so much?