In episode 7 of the Growing a Fruitful Brand podcast, Raj and Ben break down this common marketing mistake and how starting with a clear, target audience helps clarify your message and web design.

On episode 6 of the Growing a Fruitful Brand podcast, StoryBrand Certified Guide, Raj Lulla sits down with Cumberland to talk about The Meaning Movement’s brand strategy, quantifying what meaningful work is worth in your life and whether or not Raj is going through a midlife crisis.

Here are ten reasons why we believe investing in your brand’s visual identity is so crucial to your organization’s success.

The real question is, how much does it cost to create and launch a brand? A brand is more than its logo. There are brand standards that dictate how your brand is perceived by your audience from its messaging and brand voice traits to colors, fonts and imagery.

On episode four of the Growing A Fruitful Brand podcast, Raj and Ben shed some light on why it’s counterintuitive to pull back on marketing when the economy is tough, three ways to focus your messaging during a recession and the importance of filling your email funnel to recession-proof your business.

In this blog post, we’ll highlight three Omaha businesses with strong brand identities and explore the most important factors that go into creating an effective brand.

What story does your brand tell and who is the hero? I’ll give you a hint: you are not the hero, your customer is.

On this week’s episode of Growing a Fruitful Brand, Raj and Ben discuss how delivering more value and making sure your business is built to grow are fundamental to growing a fruitful brand.

In episode 1 of the “Growing a Fruitful Brand” podcast, Raj and Ben break down what makes up a brand’s identity and how these elements work together to do good and add value for your customers, your employees, and yourself.