Our podcast is called “Growing a Fruitful Brand”—so it’s a fair question: “What makes a brand fruitful?” Join branding nerds Raj Lulla and Ben Lueders as they discuss the marks of organizations that embrace abundance and growth.

In the inaugural episode of Growing a Fruitful Brand podcast, brand nerds Raj Lulla and Ben Lueders define what a “brand” really is. Join them as they examine the external elements of a brand: visual identity, messaging, and customer experience.