The Death of the Follower? | Growing a Fruitful Brand Podcast | Episode 59

Why does it seem so hard to build a social media following for my business? And why do I feel like I need one so much? 

At SXSW 2024, Jack Conte (founder of Patreon and the band Pomplamoose) gave a provocative talk called “The Death of the Follower & the Future of Creativity on the Web”. In his talk, Jack chronicles the history of social media, the magic of the “subscribe” button – and why everything suddenly feels different on social media now. His insights inspired this episode. 

 Join Raj and Ben as they…

💥Dismantle the myth of building a social media following,

👀Reveal the truth about what you should be focusing on as a business

📈Show how you can start to build a real community that actually drives sales!

They also get into the rise of subscription platforms like Patreon and Substack – that enable “Super Fans” to support creators, in trade for exclusive content and community.