What is employer branding?

Is your customer confused?

There are many factors to consider when it comes to pricing a brand. Join Raj and Ben as they explore 3 different things to consider when evaluating the cost of a brand: determining brand worth, envisioning your brand as an asset, and the power of differentiation for profitability.

StoryBrand has become a buzzword in marketing circles, but what exactly is it, and how does it work? StoryBrand certified guides Ben Lueders and Raj Lulla dissect the popular marketing framework, and show how it can help you properly place yourself in the story of your customers.

Our podcast is called “Growing a Fruitful Brand”—so it’s a fair question: “What makes a brand fruitful?” Join branding nerds Raj Lulla and Ben Lueders as they discuss the marks of organizations that embrace abundance and growth.

In the inaugural episode of Growing a Fruitful Brand podcast, brand nerds Raj Lulla and Ben Lueders define what a “brand” really is. Join them as they examine the external elements of a brand: visual identity, messaging, and customer experience.

Introducing the Growing a Fruitful Brand Podcast