Hardy Coffee Co.
Branding, Website, Packaging, Apparel
Hardy Coffee Co. will always have a special place in Fruitful’s heart.
Autumn Pruitt, owner of Aromas Coffeehouse & Bliss Old Market Bakery, originally reached out to us to help develop a name, logo design and packaging for a coffee roasting company she wanted to start. We had previously helped her refine the logos and design the brand book for her two related companies – little did we know, this little coffee roasting company would soon become so much more.
Name + Branding
After numerous naming strategy sessions – we arrived at Autumn’s maiden name: Hardy. Both of her parents had been such a big part of her business ventures – it was such an obvious thing to honor them in this way. We also liked how the name had a very strong, “hearty”, midwestern vibe. The creation and refinement of the bison, stemmed out of having a stalwart mascot to represent the hard-working Nebraskan values of the company.
Package Design
The rebrand was completed in 2013 – and culminated in a line of beautiful package designs, that helped Hardy become a staple coffee provider for many other coffee shops, business and places of worship all over the midwest. However, in 2016 – Autumn made the exciting decision to rebrand both Aromas Coffeehouse and Bliss Bakery as Hardy Coffee Co. Now the brand we helped create was more than simply a coffee roaster - they were also a coffeeshop with 3 locations, a prolific bakery and a blossoming brand.
After Hardy’s expansion we were tasked with re-designing the packages to be more usable, cost effective, informational and beautiful. We helped design a line with 3 variations – as well as a unique “We Don’t Coast Roast” package design in collaboration with the Omaha Chamber of Commerce.
Website Design
With everything changing so fast, Hardy needed a simple website to reflect the new focus of the brand. We worked with Autumn to create a site that includes:
An online shop
Fundraising information
And much, much more!
Information about becoming a Hardy wholesale account
Full bakery menu
Catering menu
“We loved working with Fruitful Design to brand Hardy Coffee Co. Together, we figured out the best brand not just for a coffee company, but for our specific business and culture. Fruitful took the time to understand our business and listen to our input. They worked to fine tune the final product until we were sincerely thrilled!”
