Sovel Group
Naming, Branding, Messaging, Websites
Starting a second act - in four parts.
When entrepreneur Scott Wehner successfully exited his medical staffing start-up, he started making plans for what was next.
The only problem was: Scott’s plans didn’t fit neatly into one bucket. He needed separate brands for real estate, venture capital, coaching, and a family office. They all needed their own identity, but they also had to look like they belonged together.
Fruitful was proud to help Sovel, GreenTree Asset Management, Trek Partners, and Imago Coaching find the names, logos, and messaging worthy of such an ambitious venture.