How To Conquer Your Rebrand w/ Bill Kenney | Growing A Fruitful Brand Podcast | Episode 51
This week on the podcast, we’re talking with Focus Lab CEO Bill Kenney about his book: Conquer Your Rebrand. Focus Lab is a B2B branding agency specializing in building stand-out brands. Kenney’s book focuses on the importance of rebranding and how to approach it from all facets of the organization.
In this episode, Kenney discusses the signs that it’s time for a rebrand and how it’s about more than a new logo. Ben and Kenney dig into how to pick the right branding agency and how to use a rebrand as an opportunity to align the mission, vision, and values.
You don’t want to miss this episode with Bill Kenney from Focus Lab.
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