Abide
Branding, Messaging, Website, Event Branding, and more
Safer neighborhoods. Stronger Families. Emerging Leaders.
Abide has been revitalizing the inner city, one neighborhood at a time, for over 30 years. But with longevity comes change. As Josh Dotzler took on the CEO mantle from his father and Abide’s founder Ron Dotzler, he wanted to take a fresh look at Abide’s brand to ensure it communicated all the good Abide was doing.
Through strategy, moodboards, sketches, logo comps, and more than a little prayer, Abide found the six words that clearly articulated their mission and a brand new look to represent their steadfast commitment to Omaha’s inner city.
Abide takes distressed houses, refurbishes them, and puts a community-oriented family in them.
They call these places “Lighthouses.” Crime decreases about 75% around each Lighthouse, and the whole neighborhood feels the impact. This organization is, in fact, a light in our city, and we’re grateful to have been a part of moving their mission forward.
“Fruitful has been a game changer for our organization. They recently facilitated a rebrand along with a multi-year marketing strategy. The process was very team focused, professional and full of laughter. The complimentary gifts of Ben and Raj brought out the best in us. I am very grateful for how Fruitful took the time to listen and learn our hearts and the history of ABIDE. This process allowed them to create a brand and build a strategy we are all proud of. I would highly recommend their work if you want to take your brand to the next level.”
