New Stockyard Group
Naming, Branding, Website, Messaging, and more
Where do blockchain and cattle meet? In FNBO’s Innovation and Disruption Department, that’s where.
FNBO is more than the tallest building in Omaha - a lot more. It’s a community-based bank that has been developing creative ways to solve customer problems for over 150 years. From protecting peoples’ gold from bandits to pioneering credit cards, innovation is in FNBO’s DNA.
When FNBO reached out looking for help naming and branding a blockchain event for its customers, we had no idea we’d be in the room while the future of agriculture was invented.
On a mission
FNBO launched the New Stockyard Group (NSG) to ensure Ag Producers’ future access to the marketplace. It has been an honor to be in the room as the New Stockyard Group was formed (and named). Since then, Fruitful has help strategize, brand, and create messaging for Cattle ID, the NSG’s revolutionary system that tracks cattle throughout the supply chain using blockchain technology.
A bright ID-ea, created with Ag Producers for Ag Producers.
Cattle ID fits into Ag Producers’ workflows and verifies data that will help them get more value in the marketplace. Not only that, solving a difficult tracking problem is better for consumers and the environment.
Fruitful helped name Cattle ID and created the logo and brand standards for the system and app.
“The thing I love about the NSG brand is that it fits both the culture of FNBO, as well as the culture of our customers. New Stockyard Group ... just the name talks about what we’re trying to build for the future!”
