Arcadia Construction

Naming, Branding, Illustration, Website, Messaging

How does a construction company stand out in a saturated market?

Arcadia Construction needed a new brand image, logo, and website that positioned them as the “go-to” authority on how to build a dream backyard. We leaned into the stories that come with hosting gatherings in outdoor spaces, from barbecues to parties to family reunions and built a brand identity that sets Arcadia apart from its competitors as the construction company that brings pride back to your outdoor space.

Logo Design

For the logo, we took inspiration from classic symbols of construction and outdoor patio structures. The design team sketched several options, incorporating familiar shapes and forms and the client finally landed on a design that combines a side-wall of a pergola for the “A” with a head of a wrench for the “C”- making the initials A & C for Arcadia Construction.

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Website Design

We explored all the possibilities of what a “dream backyard” could look like. We leaned into the stories associated with backyard gatherings and the aspirational identity of the homeowner who wants to feel proud of their backyard space again.

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