Not all companies grow with the intention of selling, for Dan Thrasher, the goal is to use the purpose and values the business was founded on by his parents, to create steady, evergreen growth.

Do you know who your core customer is? The first step in building a recession proof business is knowing who your core customer is, what they want, and what problems they face.

Search Engine Optimization, or SEO, is a big topic in digital marketing. SEO refers to the way your website content is optimized to appear in search engine results pages (SERPs) through organic search traffic, unlike paid traffic like Google Ads, where you pay for the results you want to see.

When is the use of Artificial Intelligence, good? Raj and Ben dive into the world of AI applications to explore the ethical and privacy concerns around AI and if it can replace creative careers, like graphic design.

How Autumn Pruitt is taking on Big Coffee, one cup at a time. When you think of a good coffee experience; from a barista who truly cares about the craft, you probably have your favorite local coffee shop in mind. Something different about the atmosphere, the foamed milk, and the richness of specialty coffee makes you want to slow down and enjoy the moment.

Like many small businesses, building something new takes vision, passion and often a strong desire to not work for someone else.

When Rick Knudsen and Dusty Davidson met in 2012, growing a successful business to the size Flywheel attained let alone selling that business weren’t their goals.

You’ve probably heard us talk about filling your funnel and filling your sales pipeline but for most mission driven leaders, selling, well… it sucks! No one likes that feeling of getting greased up and slithering into someones inbox to talk about how great their product is.

The Enneagram isn’t another leadership style assessment that gives vague insight into how you perform on a team. The Enneagram gets to the core of what motivates people, their fears, what causes anxiety and how people function their best within an organization.

Whether you’re recruiting for employment needs or trying to sell a product, the conversation looks the same: you’re trying to convince someone to do something.

Give your marketing a personal touch this year by making it meaningful to your audience.

On our final show of the year, Raj and Ben are feeling festive! They'll be diving into the iconic symbols that represent this time of celebration.

Check out Episode 11 of Growing a Fruitful Brand and listen in about how Raj and Ben made a better customer experience by marrying good design and strategy. 

On this week’s episode of Growing a Fruitful Brand, we are joined by Dr. Rebecca Hannagan from True North Advising Group to discuss secrets from one of the world’s best examples of leadership, the U.S. Military.

On this week’s episode, we’re joining you from the StoryBrand Guide Summit in Nashville and sharing the most common mistakes you’re (probably) making on your website and how to fix them.

A strong employer brand can attract diverse, talented teams and keep current employees happy.

In episode 7 of the Growing a Fruitful Brand podcast, Raj and Ben break down this common marketing mistake and how starting with a clear, target audience helps clarify your message and web design.

On episode 6 of the Growing a Fruitful Brand podcast, StoryBrand Certified Guide, Raj Lulla sits down with Cumberland to talk about The Meaning Movement’s brand strategy, quantifying what meaningful work is worth in your life and whether or not Raj is going through a midlife crisis.

The real question is, how much does it cost to create and launch a brand? A brand is more than its logo. There are brand standards that dictate how your brand is perceived by your audience from its messaging and brand voice traits to colors, fonts and imagery.

On episode four of the Growing A Fruitful Brand podcast, Raj and Ben shed some light on why it’s counterintuitive to pull back on marketing when the economy is tough, three ways to focus your messaging during a recession and the importance of filling your email funnel to recession-proof your business.

What story does your brand tell and who is the hero? I’ll give you a hint: you are not the hero, your customer is.