The Fruitful Blog
How to Thrive Through Change
Change is the only constant in business. In this episode, Kate Johnson unpacks the implications of external change, and internal change, and how our expectations and preconceived opinions dictate how we respond to and lead through change.
Success is Helping Others Win
Tim Schurrer’s name is associated with success. With a resume that boasts recognizable brand names like Apple Inc. and TOMS, it’s hard to imagine Schurrer defining success any other way.
Growing an Evergreen Brand with Dan Thrasher
Not all companies grow with the intention of selling, for Dan Thrasher, the goal is to use the purpose and values the business was founded on by his parents, to create steady, evergreen growth.
How to Recession-Proof Your Business
Do you know who your core customer is? The first step in building a recession proof business is knowing who your core customer is, what they want, and what problems they face.
How to Use AI for SEO
Search Engine Optimization, or SEO, is a big topic in digital marketing. SEO refers to the way your website content is optimized to appear in search engine results pages (SERPs) through organic search traffic, unlike paid traffic like Google Ads, where you pay for the results you want to see.
Will Artificial Intelligence Replace Us?
When is the use of Artificial Intelligence, good? Raj and Ben dive into the world of AI applications to explore the ethical and privacy concerns around AI and if it can replace creative careers, like graphic design.
Slaying Coffee Giants
How Autumn Pruitt is taking on Big Coffee, one cup at a time. When you think of a good coffee experience; from a barista who truly cares about the craft, you probably have your favorite local coffee shop in mind. Something different about the atmosphere, the foamed milk, and the richness of specialty coffee makes you want to slow down and enjoy the moment.
Our Top 10 StoryBrand Website Examples 2023
We gathered our top 10 StoryBranded websites for an inside look at how a StoryBrand Certified agency uses a BrandScript to create a compelling message and website to suit different business needs.
The Flywheel Story: How To Scale And Sell
Like many small businesses, building something new takes vision, passion and often a strong desire to not work for someone else.
When Rick Knudsen and Dusty Davidson met in 2012, growing a successful business to the size Flywheel attained let alone selling that business weren’t their goals.
Podcast Guesting as a Marketing Strategy with Dustin Riechmann
You’ve probably heard us talk about filling your funnel and filling your sales pipeline but for most mission driven leaders, selling, well… it sucks! No one likes that feeling of getting greased up and slithering into someones inbox to talk about how great their product is.
Decoding the Enneagram with Tyler Zach
The Enneagram isn’t another leadership style assessment that gives vague insight into how you perform on a team. The Enneagram gets to the core of what motivates people, their fears, what causes anxiety and how people function their best within an organization.
Sell them something, just don’t sell them anything.
Whether you’re recruiting for employment needs or trying to sell a product, the conversation looks the same: you’re trying to convince someone to do something.
2023: The Year Your Marketing Gets Personal
Give your marketing a personal touch this year by making it meaningful to your audience.
Fruitful Holiday Special! 🎄
On our final show of the year, Raj and Ben are feeling festive! They'll be diving into the iconic symbols that represent this time of celebration.
When strategy meets design: the perfect match.
Check out Episode 11 of Growing a Fruitful Brand and listen in about how Raj and Ben made a better customer experience by marrying good design and strategy.
Fruitful Brands: The Access Period Case Study
Access Period is part of a network of nonprofit organizations across the country creating awareness and bringing period products to schools and workplaces to help those who don’t have access.
Secrets On Building an Employment Brand From the U.S. Military
On this week’s episode of Growing a Fruitful Brand, we are joined by Dr. Rebecca Hannagan from True North Advising Group to discuss secrets from one of the world’s best examples of leadership, the U.S. Military.
5 Website Mistakes and How to Fix Them
On this week’s episode, we’re joining you from the StoryBrand Guide Summit in Nashville and sharing the most common mistakes you’re (probably) making on your website and how to fix them.
Easy steps for building a healthy employer brand.
A strong employer brand can attract diverse, talented teams and keep current employees happy.
13 tricks to achieve work-life balance in a work-from-home world.
Here are 13 tips for helping achieve better work/life balance in this post-covid world.
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